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Becker Associates LLC is an award-winning, full-service global marketing consulting and licensing agency, providing brand strategy, market positioning, new product development, social media and animation for consumer products and Intellectual Property.

We create, develop, source and license consumer products to major manufacturers around the world. We pride ourselves on our products and long-term  relationships. Many of the products we've been associated with have been successfully marketed for 30, 40 or even 50 years!

We've licensed or developed innovative merchandise in a wide range of categories including: toys, games, apps, animated cartoons, CDs, DVDs, books, consumer electronics, interactive publishing, gifts, videos, bath, home furnishings, home accessories, kids apparel, premiums and private-label merchandise. Many of our products have sold millions of pieces!

We work in a variety of situations: such as a C-level digital strategist, product development and sourcing advisor, licensing and marketing consultant.  We help inventors, manufacturers, and retailers, develop, license and market children's consumer products and Intellectual Properties globally.  Best known for providing proprietary products, managing product and property rights, and developing and negotiating global licensing programs, we help our clients build their brands and increase their revenues. We're passionate about mentoring start-ups and entrepreneurs. Recently, we helped create a pilot program for Walmart. Our strategic consulting helped empower 100 women-owned-businesses to pitch 500 SKUs to 20 Walmart buyers -- resulting in dozens of Walmart.com product listings and over 100k pieces sold in Walmart's stores!

We’re recognized for the evergreen products we’ve developed or licensed, many of which have become household names and sold millions of pieces including: Othello®, Gumby® & Pokey®, Barrel of Monkeys®, the Disappearing Magic Baby Bottle™, Battle Dome®, Nerf® Ping Pong®, Baby Get Well™, Teenage Mutant Ninja Turtles® Saucers™, Disney® Goops™, Sliders™, and Shirt Pocket Games™. These are just a few of the hundreds of products we've marketed to make children happy!

Our Fortune 500 licensees include Mattel, Fisher-Price, Hasbro and Bandai, who distribute our products in more than 100 countries through virtually every channel of retail distribution, from mass retailers like Wal-Mart and Target to specialty and chain stores like Toys"R"Us and Barnes & Noble. We also provide exclusive merchandise for retailers such as Toys"R"Us and Target. We connect kids with their favorite licensed characters by co-branding with Disney®, The Simpsons®, Spiderman®, Superman®, Batman®, Barbie®, Pokémon®, Hello Kitty® and Angel Cat Sugar®.

Our consulting clients include: A multi-billion dollar investment management company based in San Francisco, CA; a billion dollar hedge fund; an employee owned hedge fund that invests in the public equity markets across the globe, a privately owned hedge fund based in NYC that invests in U.S. public equity and hedging markets, Capital Consulting, Grand Toys, Hua Yang Printing Holdings Co Ltd, Toy Industry Association, Vista Research, Society of Industry Leaders, A Standard & Poor’s Business, Women in Toys, Green Kids Club, UDoo, and more.


Our expertise in the Toy Industry and unique background in developmental child psychology and education, coupled with our extensive experience in licensing, intellectual property, contract negotiation and enforcement, make us highly sought after as Marketing Consultants and Licensing Agents.


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http://www.youtube.com/watch?v =0ujgywX-z9c                             


A Few of the Hundreds of Products and Properties We've Licensed



To enlarge these pictures and read a full description, left click on the 'product name'.

Alternatively, you can right click on the 'product name', then left click on 'open in another window'.





Angel Cat Sugar®




Go For Broke!® Brand




 Got a Minute










Go for Broke

Got a Minute











 Baby Get Well

Baby Get Well YouTube

Baby Get Well video



 Battle Dome®

Battle Dome TVC1 - Tsukuda

Battle Dome TVC2 - Western Publishing



 Breaking Point



















 fireball island






 foldable hip hoop






Go For Broke® Brand

Go For Broke TVC 

Go For Broke TVC2 - Milton Bradley


DISNEY goops  




 Got a Minute



 Grand Master









light ups






 match ii



 mini boomerang







Grabbin' Dragons TVC



Spintrek TVC












 Quick Quiz











Shirt Pocket puzzles



Sliders TVC






 sparkle art






X's & O's

X-ceter-O YouTube



family table tennis

Nerf Ping pong®

 Nerf Ping Pong TVC




As one inventor said:

"It's important to me to work with a licensing agent who understands the educational value of my concept and its contribution to developing children.  So, I eagerly sought to contact you after learning of your experience in the field of developmental child psychology and education."


Please contact us for more information.  Let us help you develop new products, create strategic marketing plans, understand children's developmental needs and analyze trends.  We provide outstanding personalized service to fit your needs and your budget.


BECKER ASSOCIATES LLC works with manufacturers and entrepreneurs who want to extend their brands and increase their distribution. We develop strategic global consumer product licensing programs, manage product and IP rights, and create innovative, proprietary products. Becker Associates builds brands to last! We are recognized for the evergreen products we've developed or licensed including: GUMBY, POKEY, BARREL OF MONKEYS, DISAPPEARING MAGIC BABY BOTTLE, OTHELLO, NERF PING PONG, BATTLE DOME, BABY GET WELL, TMNT GOOPS, SLIDERS and SHIRT POCKET GAMES, many of which have become familiar household names and sold millions of pieces! We are fortunate to partner with many Fortune 500 companies. Our licensees, which include Mattel, Fisher-Price, Hasbro, Funskool and Bandai, distribute our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters and have been co-branded with Disney, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, The Simpsons and Angel Cat Sugar. Contact us for more information.


Becker Associates LLC

Global Marketing Consultants and Licensing Agents

Children's Consumer Products and Intellectual Property

Tel: 203-322-7396 l Fax: 203-321-1079 l Cell: 203-321-6813




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© 2002-2015 Becker Associates LLC. All Rights Reserved.

Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Quick Quiz, Roll ‘n Paint, Shirt Pocket Games, Shirt Pocket Puzzles, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co.  Angel Cat Sugar is a trademark of Tact Communications.